Internal communication videos are transforming how companies connect with employees today. Video content breaks through digital noise and captures attention effectively. Your team deserves clear, engaging communication that resonates and inspires action.

Modern workplaces face unique challenges with remote teams, information overload, and rapidly changing priorities. Videos solve these problems by delivering messages with emotion, clarity and impact. They boost employee engagement while reducing misunderstandings. Statistics show that employees retain 95% of information from videos compared to just 10% from text.

This guide will show you how to create powerful internal videos that align your team, strengthen company culture, and drive results. We'll explore practical strategies any organization can implement immediately.

7 Key Takeaways You Should Know

1. Internal Communication Videos Boost Engagement: Videos help engage employees better than text, making complex messages clearer and more memorable.
2. Essential for Remote Teams: Video communication bridges the gap between remote teams and ensures everyone stays aligned with company goals.
3. Personalized Messaging: Using personalized videos, such as leadership messages, can strengthen your company’s mission and values.
4. Video Types for Different Purposes: Whether it's company announcements, employee training, or recognition videos, choosing the right format helps communicate effectively.
5. Strategic Video Approach: An internal comms video strategy helps streamline communication across teams, ensuring clear, consistent, and engaging messaging.
6. Effective Tools for Video Creation: Platforms like Unscript simplify the video creation process, offering customizable templates and AI-powered features for high-quality video content.
7. Impact on Employee Engagement: Videos increase retention, encourage feedback, and boost overall employee engagement by keeping messages concise and engaging.

What is an Internal Communication Video?

Internal communication refers to the exchange of information and ideas within an organization. It creates connections between employees and departments across all levels. The definition encompasses formal and informal interactions that support workflow and culture building.

Internal communication videos are multimedia messages created specifically for employees within an organization. They deliver important information through visual and auditory channels. These videos translate complex ideas into digestible content that resonates with team members.

Unlike external videos aimed at customers or prospects, internal videos speak directly to employees with insider context. They address company-specific topics that wouldn't make sense to outside audiences. Internal videos often contain confidential information not meant for public viewing. They use familiar company language, reference internal systems, and feature recognizable faces from within the organization.

Internal communication videos serve multiple purposes - they train employees, announce changes, celebrate achievements, and strengthen company culture. They offer a more personal touch than text-based communications while ensuring message consistency. Good internal videos reflect your company's authentic voice while conveying information clearly and concisely.

Why Your Company Needs an Internal Communication Video Strategy

Modern workplaces demand innovative communication approaches. Video emerges as the most powerful internal communication tool available today. Your company deserves a strategic video approach that drives results. Here's why:

1. Enhanced Engagement: Videos capture employee attention better than text-based communications. They create emotional connections that plain text cannot achieve. Employees watch videos completely while often skimming lengthy emails. Engagement metrics consistently show higher participation rates with video content.
2. Clear Communication: Complex ideas become simple through visual storytelling. Videos reduce misunderstandings by providing both audio and visual context. Your messages maintain consistency across different teams and locations. Abstract concepts transform into tangible examples through video demonstrations.
3. Personalization: Leaders connect directly with employees through video presence. Your company voice becomes real with faces and expressions attached. Employees feel spoken to rather than just informed. Video humanizes corporate communications in ways text simply cannot.
4. Time Efficiency: Videos deliver information faster than reading documents. Employees grasp concepts quicker through visual learning. Your team saves valuable hours previously spent deciphering lengthy communications. Quick video updates replace time-consuming meetings effectively.
5. Visual Demonstration: Show processes instead of just describing them. Technical concepts become clear through visual examples. Your training becomes more effective with demonstrated procedures. Visual learning increases information retention by 65%.
6. Remote Collaboration: Connect distributed teams across different locations and time zones. Video bridges geographical gaps between employees. Your company culture reaches everyone regardless of location. Remote workers feel included in company developments through visual communication.
7. Multimodal Communication: Videos accommodate different learning styles simultaneously. Visual learners see concepts, while auditory learners hear explanations. Your messages reach employees in ways they best process information. Accessibility increases when information comes through multiple channels.
8. Documented Communication: Videos create permanent records of important communications. Employees can revisit information when needed. Your organizational knowledge becomes searchable and accessible. New hires catch up quickly through video archives.
9. Feedback Facilitation: Video encourages two-way communication channels. Employees respond more readily to video messages. Your leadership appears more approachable through video presence. Comment features enable immediate feedback and discussion.
10. Cultural Inclusivity: Videos transcend language barriers with visual context. International teams understand concepts beyond translation limitations. Your company values reach everyone regardless of background. Subtitles and translations extend message reach across diverse teams.

A strategic video approach directly impacts business outcomes by boosting employee satisfaction, improving information retention, and strengthening company culture. Start implementing video communication today to transform your internal communication effectiveness.

12 Types of Internal Communication Videos (+ Real-World Examples)

Internal communication videos transform how companies connect with employees. Each video type serves specific purposes within your communication strategy. Here are twelve powerful video formats with real examples to inspire your next internal video project.

1. Recruitment Videos

Recruitment videos showcase your company culture to potential hires. These videos highlight workplace values, team dynamics, and employee experiences.

Apple demonstrates this perfectly in their "Join Us. Be You." recruitment video. The animation style immediately reflects their brand identity. The video appeals to prospective employees through storytelling that emphasizes innovation and inclusivity.

Dunkin' Brands takes a different approach. Their recruitment video features actual employees sharing authentic experiences. This creates trust and gives candidates realistic expectations about the workplace environment.

Key benefits: Attracts suitable candidates, establishes company values early, reduces hiring mismatches.

2. Company Culture Videos

Company culture videos reinforce your organization's identity and values. They build community among team members and create emotional connections.

Google's "Life at Google" series effectively communicates their workplace culture. These videos highlight collaboration spaces, employee perks, and team activities. Real employee testimonials add authenticity and demonstrate cultural values in action.

Vidico created an engaging culture video that balances professional insights with personal stories. Their video mixes office footage with team member interviews, showing both what they do and who they are.

Key benefits: Strengthens team bonds, reinforces shared values, helps remote workers feel connected.

3. Training Videos

Training videos standardize learning experiences across departments. They deliver consistent information efficiently and remain available for reference.

Apple's training videos excel through visual clarity and step-by-step instructions. Their troubleshooting guides use clear visuals with minimal text to demonstrate technical processes.

Matrix created animated training videos that explain complex telecom solutions to system integrators. The animation format transforms technical concepts into accessible visual demonstrations.

Key benefits: Ensures consistent training quality, allows self-paced learning, reduces repetitive instruction time.

4. Onboarding Videos

Onboarding videos welcome new hires and introduce company essentials. They create positive first impressions and streamline the integration process.

DriveTime's onboarding video cleverly uses car imagery throughout to reinforce their brand identity. The upbeat tone engages new employees while clearly explaining next steps in their journey.

TrueCar's CEO welcome video breaks convention by starting formal, then switching to casual attire. This approach humanizes leadership and sets an authentic tone for new employees.

Key benefits: Standardizes the welcome process, reduces orientation time, helps new hires feel connected.

5. Internal Announcement Videos

Announcement videos deliver important updates effectively. They ensure message consistency and capture attention better than text communications.

F. Learning Studio created an animated announcement video for Guardian Group that communicated strategic changes through culturally appropriate visuals. This approach made complex information accessible and engaging.

Key benefits: Ensures message consistency, increases attention to important updates, creates emotional connection to company news.

6. Explainer Videos

Explainer videos break down complex concepts visually. They simplify difficult topics and increase information retention.

Matrix's animated presentation explains their Cosmec solution effectively to internal teams. The video uses simple visuals to convey technical features and benefits clearly.

Brighton's PowerPoint-style explainer video demonstrates virtual coffee chat best practices. The structured format helps remote teams understand and implement new communication methods.

Key benefits: Makes complex information accessible, increases retention of important concepts, standardizes understanding across teams.

7. Troubleshooting Videos

Troubleshooting videos provide visual solutions to common problems. They reduce support tickets and empower employees to solve issues independently.

Microsoft Teams tutorial videos show precise click sequences without requiring voiceover. These videos function effectively across language barriers while demonstrating exact procedures.

Key benefits: Reduces support requests, provides immediate assistance, creates consistent problem-solving approaches.

8. Leadership Videos

Leadership videos humanize executives and build trust. They connect individual work to broader company vision and strategy.

Fresenius CEO Stephan Sturm's year-end message connects personally with employees. The direct communication style builds credibility while sharing organizational direction.

Green Earth's sustainability video features their Internal Communications Director explaining company environmental goals. This approach puts a human face on strategic initiatives.

Key benefits: Increases leadership visibility, builds trust, helps employees understand company direction.

9. Change Management Videos

Change management videos guide teams through transitions. They reduce resistance by explaining reasons behind changes and demonstrating new processes.

Asana's tool onboarding series breaks changes into five micro-videos. This approach prevents information overload when introducing new systems.

Key benefits: Reduces change resistance, creates consistent understanding, provides visual reference during transitions.

10. Crisis Communication Videos

Crisis communication videos deliver critical information quickly. They provide clear instructions during emergencies and ensure consistent messaging.

The emergency evacuation video example shows proper procedures through simple animation. This format emphasizes critical actions without distracting details.

InfoSec training videos prepare employees for potential security incidents. The engaging format increases retention of important safety protocols.

Key benefits: Delivers urgent information clearly, ensures consistent understanding, can be referenced during high-stress situations.

11. Employee Recognition Videos

Recognition videos celebrate achievements and build morale. They spotlight outstanding work while reinforcing desired behaviors.

Actimo's employee appreciation video captures authentic reactions as employees read notes from colleagues. The emotional responses create powerful testimony about workplace relationships.

Analytix showcases employee success stories across different departments. This approach highlights diverse career paths and achievements throughout the organization.

Key benefits: Boosts morale, reinforces positive behaviors, creates shareable moments of recognition.

12. Employee Wellness Videos

Wellness videos support physical and mental health initiatives. They demonstrate commitment to employee wellbeing beyond productivity.

Caribbean Development Bank's wellness initiative video uses animation to explain program benefits. The friendly approach encourages participation while simplifying complex wellness concepts.

Corporate virtual coffee chat videos foster social connections among remote teams. The informal tone makes wellness activities approachable and engaging.

Key benefits: Demonstrates company commitment to wellbeing, increases program participation, supports work-life balance.

Each video type serves specific communication needs within your organization. By strategically implementing these formats, you'll create more engaging, effective internal communications that drive results. Companies are increasingly leveraging AI agents in internal communications to streamline workflows, enhance collaboration, and reduce communication bottlenecks.

4 Internal Communication Video Formats to Choose From

Internal communication videos boost employee engagement and efficiently deliver company messages. Let's explore effective video formats, their applications, and recommended tools to enhance your internal comms strategy.

1. Live-Action Videos

Live-action videos feature real people and settings, adding authenticity to your message. These videos create transparency and connect employees to leadership.

Best for:

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• Corporate announcements from leadership
• Training demonstrations requiring real-life context
• Employee recognition celebrations and testimonials

Top tools:

• Riverside.fm: Offers high-quality remote recording and live streaming
• Camtasia: Combines screen recording with video editing
• Movavi Video Editor: User-friendly with various effects for polished corporate videos
• Unscript AI: End-to-end video production with real people avatars, settings, and voice. It create trust and authenticity in your message

2. Animated Videos

Animation captures attention with engaging graphics and simplifies complex information. This format presents content creatively without requiring actors.

Best for:

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• Training modules explaining policies or procedures
• Company culture videos illustrating values and mission
• Product explainers breaking down features and benefits

Top tools:

• Vyond: Provides customizable templates for professional animated videos
• Animaker: Features a drag-and-drop interface with an extensive asset library
• Biteable: Offers templates and stock footage for quick video creation

3. Screen Recording Videos

Screen recordings capture on-screen actions with voice-over explanations. This format requires minimal equipment yet delivers clear instructions.

Best for:

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• Software training and tool demonstrations
• Process documentation with visual instructions
• Quick updates about system changes

Top tools:

• Loom: Simple recording tool for quick video messages with voiceovers
• OBS Studio: Free software for high-quality screen recording
• Snagit: Combines screen capture with video recording for step-by-step guides

4. Hybrid Videos

Hybrid videos blend live-action with animation, combining personal storytelling with visual clarity. This format delivers comprehensive messaging.

Best for:

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• Onboarding videos welcoming new hires
• Year-in-review summaries highlighting achievements
• Event recaps showcasing company gatherings

Top tools:

• Adobe Premiere: Professional editing software for combined formats
• InVideo: User-friendly platform with templates for hybrid content
• Unscript: User friendly platform to create AI-generated videos for company culture videos.

Strategic Applications for Internal Videos

1. Company-Wide Meetings: Videos enhance company-wide meetings by ensuring consistent messaging. Pre-recorded segments save time during live sessions and allow leadership to address all employees simultaneously.
2. Employee Wellness Initiatives: Wellness videos demonstrate your commitment to employee health. Short, engaging content about wellness programs increases participation and shows you value your team's wellbeing.
3. Corporate Announcements: Video announcements about organizational changes create clarity and transparency. Leadership can address concerns directly while maintaining a personal connection with employees.
4. Training and Development: Video training modules standardize learning experiences across departments. Visual demonstrations improve retention and allow employees to learn at their own pace.

How to Create Effective Internal Communication Videos: 7 Expert Tips

Creating impactful internal communication videos requires strategic planning and execution. Follow these expert tips to engage your employees and deliver your message effectively.

1. Know Your Audience

Understand who will watch your videos before creating them. Remote teams have different communication needs than office-based employees. New hires require different context than existing employees.

Your audience analysis should consider:

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• Demographics of your workforce
• Technical knowledge levels
• Communication preferences
• Pain points and challenges
• Specific team needs

Tailoring content to these factors makes your videos relevant and engaging. A finance team might appreciate data-driven content while creative teams might respond better to visually-rich presentations.

2. Align with Company Culture

Your videos should reflect your organization's values and mission. Visual elements, tone, and messaging must consistently represent your company culture.

For innovative companies, use forward-thinking content and modern production techniques. Traditional organizations might benefit from more structured, formal approaches.

This alignment builds trust and reinforces cultural identity. When employees see videos that genuinely reflect company values, they connect more deeply with the message.

3. Hook Viewers in the First 10 Seconds

Capture attention immediately or risk losing your audience. The opening moments of your video determine whether employees continue watching or click away.

Effective hooks include:

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• Surprising statistics relevant to your team
• Compelling questions that spark curiosity
• Relatable workplace scenarios
• Brief previews of valuable information ahead
• Direct acknowledgment of pressing challenges

A strong hook signals to employees that watching the entire video will be worth their time.

4. Keep It Concise

Respect your employees' time by delivering information efficiently. Most internal videos should run between 2-5 minutes.

For complex topics, consider creating a series of shorter videos rather than one lengthy presentation. Focus on essential information and eliminate unnecessary details that dilute your message.

Concise videos receive better completion rates and improve information retention. They also demonstrate that you value your employees' time.

5. Use Storytelling & Visuals

Facts inform, but stories inspire. Craft narratives that connect emotionally with your audience.

Enhance your storytelling with:

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• Employee testimonials showcasing real experiences
• Infographics translating complex data into visual elements
• Animation illustrating abstract concepts
• Charts and graphs presenting performance metrics clearly
• Before-and-after comparisons demonstrating impact

These visual elements break up content, maintain viewer interest, and improve comprehension of complex information.

6. Add a Personal Touch

Videos featuring familiar faces create stronger connections. Include leadership messages to humanize your organization's direction and decisions.

Personal touches might include:

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• CEO updates on company performance
• Team leaders explaining departmental initiatives
• Employee spotlights celebrating achievements
• Personalized acknowledgments of team contributions
• Authentic behind-the-scenes glimpses of company operations

These elements transform corporate communications into meaningful human connections.

7. Test and Iterate

Your first attempt may not be perfect. Gather feedback and refine your approach with each video.

Create feedback channels through:

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• Quick surveys after viewing
• Comment sections for video sharing platforms
• Team discussions during meetings
• Analytics on viewing patterns and completion rates
• Focus groups for major communication initiatives

This continuous improvement ensures your videos become increasingly effective and engaging over time.

By implementing these expert tips, your internal communication videos will deliver messages that resonate, inform, and inspire action across your organization.

How Unscript Helps You Create Impactful Internal Communication Videos

Unscript is a powerful platform designed to make video creation seamless and accessible. Whether you're creating internal communication videos, company announcement videos, or training materials, Unscript offers all the tools you need to produce professional videos with minimal effort.

1. End-to-End Video Production

Unscript handles every aspect of video creation. From scripting to final editing, the platform offers a complete solution. You can input your video script, choose visuals, and let the platform do the rest. The result is a high-quality video, ready for your internal communications. Whether it's for internal comms, employee training, or project recap videos, the process is streamlined and efficient.

2. AI Video Agent for Personalized Videos

With Unscript's AI Video Agent, you can create personalized videos for your internal audience. This tool allows you to customize videos to reflect your company's culture, mission, and core values. Personalized videos increase employee engagement by making messages more relevant. It's a powerful tool for onboarding videos, employee recognition, and company announcement videos, as it provides tailored content for each viewer.

3. Customizable Templates and Editing Tools

Unscript provides an array of customizable templates for various types of internal communication videos. Whether you're creating explainer videos, internal corporate videos, or leadership updates, templates ensure your videos are polished and on-brand. The platform's editing tools make it easy to modify content, ensuring your videos are aligned with your internal communication strategy.

4. AI-Generated Avatars for Video Presentations

Unscript allows you to create AI avatars that can deliver your messages in video form. This feature makes it easy to produce professional video communication without the need for actors or presenters. These AI avatars are ideal for delivering internal communications videos like training materials, company culture updates, or leadership messages. Plus, they support multiple languages, making them perfect for global teams.

5. Real-Time Collaboration for Seamless Teamwork

Unscript’s real-time collaboration features enable teams to work together on video projects. You can provide instant feedback, make edits, and ensure that your video content is aligned with your company's objectives. This collaboration is essential for maintaining consistency across your internal communication efforts and making sure that key messages are effectively communicated.

6. Efficient Video Creation Process

Unscript simplifies the video creation process, allowing you to produce high-quality videos quickly and efficiently. Whether you’re creating video content for internal communications, recruitment, or employee wellness, Unscript’s tools help you create impactful videos with a concise and efficient delivery. This reduces the time spent on production and ensures that your videos meet your internal audience’s needs.

7. Video for Internal Communications

Unscript excels in creating video content specifically designed for internal communications. From company-wide announcements to employee training, Unscript’s features are designed to make internal communication smoother and more engaging. By using video for internal communications, you can boost employee satisfaction, keep everyone on the same page, and increase employee engagement across the board.

Unscript’s AI-powered video tools, customizable templates, and real-time collaboration features make it the ideal platform for creating internal communication videos. Whether you're looking to engage existing employees, train new hires, or share company updates, Unscript provides the flexibility and power to meet your needs.

Conclusion

Video is a powerful tool for driving employee engagement and delivering clear, effective communication. It helps convey key messages, build company culture, and keep remote teams connected. By using videos, you can make communication more engaging and accessible.

Tools like Unscript simplify the video creation process, allowing you to produce high-quality content without expertise. Book a demo and start implementing a video strategy today and see the impact on employee satisfaction and engagement. With the right approach, videos can become a key asset in your internal communication efforts.

FAQs

What is the ideal length for an internal communication video?

The ideal length for an internal communication video is 2 to 5 minutes. It should be long enough to convey key messages but short enough to maintain attention.

How do videos improve remote team collaboration?

Videos help remote teams stay connected, share important updates, and facilitate clearer communication. They make it easier to explain complex information and build a sense of inclusion.

What mistakes should I avoid when creating these videos?

Avoid long, unengaging videos, unclear messaging, and poor video quality. Ensure your videos are concise, on-topic, and visually appealing.

Can small businesses benefit from internal communication videos?

Yes, small businesses can benefit greatly. Videos help streamline communication, boost employee engagement, and foster a strong company culture, all while being cost-effective.

Are animated videos effective for internal comms?

Yes, animated videos can be very effective. They simplify complex concepts, keep viewers engaged, and offer flexibility in how messages are presented.

How do I align videos with our company culture?

Ensure that the tone, style, and messaging of the videos reflect your company's values and mission. Use consistent branding and involve key leaders to reinforce your culture.

What tools are best for creating internal communication videos?

Tools like Unscript, Adobe Premiere Pro, and Canva are great for creating high-quality internal communication videos, offering easy editing and customization options.

How often should we release internal communication videos?

Release videos regularly—monthly or quarterly. Frequency depends on the size of your company and the volume of important updates, but consistency is key to keeping employees engaged.

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